Recently completed
Resources hub hosted on Uberflip is live!
We recently launched a new mircosite, resources.unity.com for ABM customer journeys. This microsite is not linked to the main website navigation, and is only accessible via Demand Gen Nurture flows. The goal of the microsite is to provide users a one stop shop for ABM content. The microsite is hosted on Uberflip, a Digital content experience platform that helps create custom personalized hubs to drive better B2B buying journey experiences.
Intercom chat bot live on Solutions pages!
We deployed the Intercom chat bot to the Unity Solutions pages which allows us to pre-qualify leads before routing leads to Sales.
Outreach sequences Redefined!
We recently updated our Outreach processes to more closely match the sales workflow, which enables our sales team to use marketing content for follow-up sequences.
In progress
Eloqua and Salesforce Integration
The integration between Eloqua and Salesforce is being re-vamped! The native Salesforce to Eloqua integration is currently configured using external calls and program builder. This system creates latency for leads as they sync to Salesforce. The updated integration would result in lead syncs of fifteen minutes or less.
Currently, we are estimating this will be done by the end of July.
My Preference Page
Unity’s My Preference page is continuously being improved to meet CCPA and GDPR standards and be easy to understand for users. Users will soon be able to easily manage their preferences for both email and advertising channels. You can see a sample page here.
Estimated completion: early July
Account Enrichment: Funnelbeam
The Funnelbeam lead enrichment integration is being updated within Eloqua to allow us to monitor the data for volume and errors in data mapping. o have error monitoring on both side.
Estimated completion: early July
Contact Level Security in Eloqua
In an effort to facilitate Eloqua users' flows and campaign setup, the team is implementing contact level security. This allows members to more easily target contacts based on the labels assigned to them.
Estimated completion: early July
Planned
Buying Signals in SFDC
Looking at additional buying signals from companies, for example:
- How many Developers/Artists/BIM Engineers do companies have?
- Are accounts hiring for key roles?
- Have accounts announced new game releases, release delays, new projects, awards, etc?
On24 Integration
To improve how we interact with users during webinars, an On24 integration will be added to Eloqua.
