Welcome!

Thank you for visiting our "team space" - the place, where we collect and put everything, related to Eloqua and Marketing operations.

Who we are?

Our "Marketing Systems and Operations" team (aka "Mkt SysOps") was set up back in 2016 by Niels Rasmussen as a team lead and Jesus Requena Franko as a manager.
A lot of things change over time - 2 team members remain unchanged - Max Bida and Alex Smirnov. Now, we are a part of "Demand Generation" with "immutable" Jesus on top and charming Christy Cowan!
Feel free to contact us at any time whether you have work questions, or just want to invite us for a beer or two :)

What we do?

  • We manage data
  • We help you to attract customers
  • We are at your service when it comes to Eloqua
  • In GENERAL - comprehensive support for Emails, Forms, Campaigns and everything you may ask for...

First time here? Quick tips:

Marketing Systems and Operations

Responsible for Eloqua, data and reporting.

Christy Cowan

Marketing Systems and Operations Lead

Bellevue

Vivian Cheng

Marketing Systems and Operations Manager

San Francisco

Max Beda

Mkt SysOps specialist

Vilnius

Alex Smirnov

Mkt SysOps specialist

Vilnius

Sai Sashank Srigiriraju

Data + Growth Marketing

San Francisco

Natalia De Los Rellez

Growth Marketing Specialist

Bellevue

Demand Generation

Responsible for Leads.

Jesus Requena Franco

Director, Growth Marketing

San Francisco

Jonas Oliveira

Digital Marketing Campaign Manager

San Francisco

Sarah Chapman

Integrated Campaigns Marketing Manager

San Francisco

Carol Wu

Integrated Marketing Campaigns Manager

San Francisco

Claudia Leon

Performance Partnerships - Affiliate & Content

San Francisco

Christine Louie

Senior Manager, Performance Marketing B2B

San Francisco

Carmen Ongsiako

Senior Manager
San Francisco

Recently completed

Bizzabo integration to Eloqua

Bizzabo, a new tool used for event registration has been integrated with Eloqua for future events! This integration will guarantee data flow from Bizzabo to Eloqua and Salesforce.

Reflect Demo page to support the retargeting campaign for AEC is live!

The Reflect Demo page has been updated to feature stats and customer testimonials. After the form is submitted, users interested in Reflect can be contacted by the Sales team with a click of a button!

Content Syndication nurture flows are live for Games, Multiplay/Vivox, Monetization, ATM, and AEC

Leads coming in through Content Syndication are now being added to nurture flows to increase the number of touches and warm up leads before getting to the sales team.

Internal Segment Updates

Changing the logic to optimize the mapping of data from enrichment vendors to internal segment. This optimization will give us a better understanding of the data coming in from vendors after enrichment.

Unite Now Phase 1 complete!

The first season of Unite Now has come to an end! As we prepare for phase 2, the Marketing Ops team will be making changes to the current page to more accurately reflect the period we’re in, for example replacing the “coming soon” section with a “featured” section.

Account Enrichment: Funnelbeam

The Funnelbeam lead enrichment integration is being updated within Eloqua to allow us to monitor the data for volume and errors in data mapping. o have error monitoring on both side

In progress

Eloqua and Salesforce Integration

The integration between Eloqua and Salesforce is being re-vamped! The native Salesforce to Eloqua integration is currently configured using external calls and program builder. This system creates latency for leads as they sync to Salesforce. The updated integration would result in lead syncs of fifteen minutes or less.
Estimated completion: end of September

My Preference Page

Unity’s My Preference page is continuously being improved to meet CCPA and GDPR standards and be easy to understand for users. Users will soon be able to easily manage their preferences for both email and advertising channels. You can see a sample page here.
Estimated completion: end of August

A/B Testing Forms for the Resource hub and future Unite Now seasons

We will be testing 3 different form designs and measure conversions across all of them. This data will help us make informed decisions about future form designs.
Estimated completion: mid September

Updates to update “Evangelism” to “Technical Marketing”

With the name change from Evangelism to Technical Marketing, our team is updating mapping to properly reflect this and update data flows.
Estimated completion: end of August

Planned

On24 Integration

To improve how we interact with users during webinars, an On24 integration will be added to Eloqua by August 31, 2020.

Content Syndication nurture flows for Gambling and M&E

Content syndication nurture flows will be set up for Gambling and M&E

Delta DNA migration from Marketo to Eloqua

Our team is currently preparing to migrate the Delta DNA prospect and customer data to Eloqua. Current goal is to migrate the marketing database by September 15, 2020. The Salesforce database will be migrated in November 2020.

Eloqua service desk

This is where you can request a task for work to be done in Eloqua. Email, Landing Page, Form, Campaign, Segment and so on. Don't hesitate!

Email templates

Review the templates we use for Emails now:

Form templates

Review the templates we use for Forms now:

Contact us

Eloqua master: Max Bida
Eloqua master: Alex Smirnov
Marketing Ops Lead: Christy Cowan
Director: Jesus Requena Franco

Slack: #marketing-eloqua - for general questions on Eloqua
Slack: #campaign-managers - for advanced Eloqua setup and best practice

And even more...

Find out more useful resources below: