Recently completed
Bizzabo integration to Eloqua
Bizzabo, a new tool used for event registration has been integrated with Eloqua for future events! This integration will guarantee data flow from Bizzabo to Eloqua and Salesforce.
Reflect Demo page to support the retargeting campaign for AEC is live!
The Reflect Demo page has been updated to feature stats and customer testimonials. After the form is submitted, users interested in Reflect can be contacted by the Sales team with a click of a button!
Content Syndication nurture flows are live for Games, Multiplay/Vivox, Monetization, ATM, and AEC
Leads coming in through Content Syndication are now being added to nurture flows to increase the number of touches and warm up leads before getting to the sales team.
Internal Segment Updates
Changing the logic to optimize the mapping of data from enrichment vendors to internal segment. This optimization will give us a better understanding of the data coming in from vendors after enrichment.
Unite Now Phase 1 complete!
The first season of Unite Now has come to an end! As we prepare for phase 2, the Marketing Ops team will be making changes to the current page to more accurately reflect the period we’re in, for example replacing the “coming soon” section with a “featured” section.
Account Enrichment: Funnelbeam
The Funnelbeam lead enrichment integration is being updated within Eloqua to allow us to monitor the data for volume and errors in data mapping. o have error monitoring on both side
In progress
Eloqua and Salesforce Integration
The integration between Eloqua and Salesforce is being re-vamped! The native Salesforce to Eloqua integration is currently configured using external calls and program builder. This system creates latency for leads as they sync to Salesforce. The updated integration would result in lead syncs of fifteen minutes or less.
Estimated completion: end of September
My Preference Page
Unity’s My Preference page is continuously being improved to meet CCPA and GDPR standards and be easy to understand for users. Users will soon be able to easily manage their preferences for both email and advertising channels. You can see a sample page here.
Estimated completion: end of August
A/B Testing Forms for the Resource hub and future Unite Now seasons
We will be testing 3 different form designs and measure conversions across all of them. This data will help us make informed decisions about future form designs.
Estimated completion: mid September
Updates to update “Evangelism” to “Technical Marketing”
With the name change from Evangelism to Technical Marketing, our team is updating mapping to properly reflect this and update data flows.
Estimated completion: end of August
Planned
On24 Integration
To improve how we interact with users during webinars, an On24 integration will be added to Eloqua by August 31, 2020.
Content Syndication nurture flows for Gambling and M&E
Content syndication nurture flows will be set up for Gambling and M&E
Delta DNA migration from Marketo to Eloqua
Our team is currently preparing to migrate the Delta DNA prospect and customer data to Eloqua. Current goal is to migrate the marketing database by September 15, 2020. The Salesforce database will be migrated in November 2020.
